Ensure users experience magic as soon as they enter your digital experience. Heap helps you quickly and easily identify the behaviors that best predict long-term value, and use data to direct your users to them. > We were able to increase adoption of templates by 20% by making the feature more discoverable and making tweaks. Heap data was at the core of this. — Gireesh Subramanian Director of Product Management ## Find the crucial early actions in your product Every digital experience has key actions that correlate with long-term retention. (Facebook’s “7 friends in 10 days” is an example.) With Heap, you can hone in on this metric, then design your website or app to swiftly bring people to those actions. - Track user data to see which behaviors predict long-term value - Isolate your true indicators of adoption - Chart your roadmap with activation in mind ## Smooth the path to activation With Heap data, you can learn everything about activation: - _What did users do before the activation step? What paths lead to it?_ - _Which demographics or acquisition channels produce higher activation?_ - _Which user behaviors most correlate with activation?_ You can then use this information to target marketing to users most likely to adopt. - Analyze activation with extreme granularity – behaviors around it, user segments, most profitable channels - Eliminate moments that prevent users from activating - Obtain highly predictive data on long-term retention The sooner users reach your key activation moments, the more revenue they’ll bring in. Don’t guess on changes. Test endlessly, then keep the changes that actually make a difference. When you know which moments draw users in, you can direct resources towards maximizing them.