# heap.io

> AI-optimized mirror of heap.io containing 51 pages totalling 53,606 words of clean markdown content, structured data, and semantic HTML. Original source: https://heap.io/. Last updated: 2026-04-19T00:20:21.629Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Heap - Better Insights. Faster. | Heap](/site-root.html): skip to contentHeap has joined forces with Contentsquare 🎉 Together, we automatically capture every user interaction so you always have the data you need to increase conversions, retention, and cu... (560 words)
- [Heap - Better Insights. Faster. | Heap](/site-root.html): Heap has joined forces with Contentsquare 🎉 Together, we automatically capture every user interaction so you always have the data you need to increase conversions, retention, and customer delight. (560 words)

## Articles & Blog Posts

- [Running a database on EC2? Your clock could be slowing you down. | Heap](/blog/running-a-database-on-ec2-your-clock-could-be-slowing-you-down.html): We recently found that our database machines were spending a lot of CPU time getting the time. This post is a look at what was causing it, how you can check if your machines are affected, and how t... (2,090 words)
- [Pseudo-R²: A Metric for Quantifying Interestingness | Heap](/blog/pseudo-r2-a-metric-for-quantifying-interestingness/index.html): How do you quantify whether a statistical result is “interesting”? (2,220 words)
- [Eliminating Data Silos, Part 3: Use Reverse ETL to banish silos forever | Heap](/blog/eliminating-data-silos-part-3-how-reverse-etl/index.html): Our recent market survey showed us that data silos remain a huge problem. If you're one of the 86% of teams with data silos, this blog series is for you! We'll be giving actionable advice on techni... (2,948 words)
- [How To Use Data Integrity Testing to Keep Data Clean and Reliable | Heap](/blog/data-silos-part-4-data-integrity/index.html): Our recent market survey showed us that data silos remain a huge problem. If you're one of the 86% of teams with data silos, this blog series is for you! We'll be giving actionable advice on techni... (2,733 words)
- [Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future | Heap](/blog/eliminating-data-silos-part-2-building-a-tech-stack.html): Our recent market survey showed us that data silos remain a huge problem. If you're one of the 86% of teams with data silos, this blog series is for you! We'll be giving actionable advice on techni... (2,608 words)
- [Testing Database Changes the Right Way | Heap](/blog/testing-database-changes-right-way/index.html): Under the hood, Heap is powered by a petabyte-scale cluster of Postgres instances. Our dataset is large, and our customers run a wide variety of open-ended, ad hoc analytical queries that cover lar... (2,507 words)
- [How We Used Behavior-Based Onboarding to Improve PLG Conversion | Heap](/blog/how-we-used-behavior-based-onboarding-to-improve-plg-conversion.html): This story is also published on Medium. (1,387 words)
- [We Turned Our Front-End Code Into a Component Library (and You Can, Too) | Heap](/blog/turning-front-end-code-into-component-library/index.html): Component libraries make building and maintaining a large web app easier. They reduce the one-off work needed to build new features and maintain consistency throughout the app. (1,335 words)
- [Lessons From Rolling Out One Million Postgres Indexes | Heap](/blog/the-million-indexes-incident/index.html): Heap is a product analytics tool that automatically captures web and mobile behavior like page views, clicks, and taps. We're operating at a scale of billions of events per day, which we store acro... (1,546 words)
- [How We Saved Millions in SSD Costs by Upgrading Our Filesystem | Heap](/blog/how-we-saved-millions-in-ssd-costs-by-upgrading-our-filesystem.html): At Heap, we use a multi-petabyte cluster of Postgres instances to support a wide variety of analytical queries for our customers. During COVID we experienced rapid growth in the amount of data we i... (1,081 words)
- [A Year in Review: The Most Popular Platforms and Devices for eCommerce Sales | Heap](/blog/ecommerce-sales-study/index.html): In this article, Heap has analyzed millions of anonymized online orders from seven of the largest ecommerce sites to answer questions such as: (730 words)
- [Google Analytics Limitations: Why Google Analytics Is Not Enough | Heap](/blog/google-analytics-limits/index.html): Looking for an alternative to Google Analytics? Read our new in depth guide to find the perfect Google Analytics alternative for your team. (1,185 words)
- [How Forge Uses Product Data to Drive Experimentation | Heap](/blog/forge-drives-experimentation-with-data/index.html): This post is guest-authored by Aaron Cripps, VP of Product at Heap customer Forge. (1,069 words)
- [4 Questions to Ask Yourself Before Choosing a Data Warehouse | Heap](/blog/4-questions-choosing-data-warehouse/index.html): There is no bigger asset to your enterprise than your data. However, when your datasets are poorly managed and kept in silos, it becomes mind-bogglingly complex to squeeze actionable insights out o... (1,025 words)
- [Anscombe's Quartet, and Why Summary Statistics Don't Tell the Whole Story | Heap](/blog/anscombes-quartet-and-why-summary-statistics-dont-tell-the-whole-story.html): Let’s say we’re looking at a spreadsheet of our customers. We have data about how many times they’ve logged in, how much revenue we’ve earned from them, etc. We can immediately calculate several co... (884 words)
- [Three Truths About Product Analytics | Heap](/blog/three-truths-about-product-analytics/index.html): This story is also published on Medium. (1,217 words)
- [The Essential Digital Analytics Summer Reading List | Heap](/blog/the-essential-digital-analytics-summer-reading-list.html): Planning some quality beach time this summer? Or perhaps a quiet staycation to avoid the post-quarantine partiers? Wherever you plan on whiling away your downtime, we recommend kicking back with a ... (746 words)
- [Heap + Shopify: What eCommerce Conversions Are Made of | Heap](/blog/heap-shopify-what-ecommerce-conversions-are-made-of.html): It’s no secret: eCommerce companies are growing fast, and teams need to be smart, savvy, and quick to iterate to offer a shopping experience that’s better than the rest. With the combined powe... (745 words)
- [PostgreSQL's Powerful New Join Type: LATERAL | Heap](/blog/postgresqls-powerful-new-join-type-lateral/index.html): PostgreSQL 9.3 has a new join type! Lateral joins arrived without a lot of fanfare, but they enable some powerful new queries that were previously only tractable with procedural code. In this post,... (1,025 words)
- [August's New Features: The Dashboard Updates UX'd Us For | Heap](/blog/augusts-new-features-usability-updates/index.html): This month at Heap we are highlighting some highly requested usability updates to dashboards and Heap Connect. Here’s what’s new — thanks to feedback from users like you! (579 words)
- [What to Look for in a Business Intelligence Tool | Heap](/blog/business-intelligence-tool/index.html): Business intelligence (BI) is an essential step for any enterprise looking to democratize data and unlock clear insights and visualizations from the various data sources in their business. Modern B... (1,050 words)
- [What is a "good" conversion rate for your eCommerce business? | Heap](/blog/what-is-a-good-conversion-rate-for-your-ecommerce-business.html): This is a guest blog from our friends at Endertech, an L.A.-based web and software development and design company. The content and infographic below have been adapted from this previously publ... (265 words)
- [Heap + Flagsmith: Release New Features With Confidence and Precision | Heap](/blog/heap-flagsmith-release-new-features-with-confidence-and-precision.html): We’ve partnered with Flagsmith to help teams rapidly iterate on A/B tests with key customer segments to find the digital experience that best suits users’ needs. Teams using Flagsmit... (524 words)
- [How Postgres Audit Tables Saved Us From Taking Down Production | Heap](/blog/how-postgres-audit-tables-saved-us-from-taking-down-production.html): Audit tables record changes that occur to rows in another table. They’re like commit logs for database tables, and they're typically used to figure out who made what changes when. But surprisingly,... (932 words)
- [How to Lie with Data Visualization | Heap](/blog/how-to-lie-with-data-visualization/index.html): Data visualization is one of the most important tools we have to analyze data. But it’s just as easy to mislead as it is to educate using charts and graphs. In this article we’ll take a look at thr... (676 words)
- [Optimizing Postgres Queries at Scale | Heap](/blog/optimizing-postgres-queries-at-scale/index.html): Heap is a product analytics tool that automatically captures web and mobile behavior like page views, clicks, and taps. We're operating at a scale of billions of events per day, which we store acro... (824 words)
- [3 Datasets Worth Leveraging for your Experimentation + New Webinar | Heap](/blog/3-datasets-experimentation-webinar/index.html): On August 14th, 2018, we put on a webinar with WiderFunnel, titled How to turn your data into revenue-driving customer-centric experiences. Check out the recording! Before you do, I wanted to ... (947 words)
- [How I Learned to Stop Worrying and Love Tech Debt | Heap](/blog/how-i-learned-to-stop-worrying-and-love-tech-debt/index.html): Tech debt, the specter looming over every product team. It hobbles features, stresses developers, and frustrates customers. Everyone on the team is aware of it. Team members mention it in every ret... (1,491 words)
- [What is a "good" conversion rate for your signup flow? | Heap](/blog/good-conversion-rate-signup-flow/index.html): At Heap, we help companies measure user behavior and visualize what users are doing with session replays. Often, customers find that there are hundreds of things they could be measuring, testing, a... (1,191 words)
- [Introducing: Heap's eCommerce Bundle | Heap](/blog/introducing-heaps-ecommerce-bundle/index.html): Learn more about eCommerce conversion funnel analytics (499 words)
- [Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions  | Heap](/blog/retention-strategy-part-4-how-to-prioritize/index.html): If you’re concerned about developing an effective retention strategy, this series is for you. In this and future posts, we’ll walk through the key ways to use data to make sure you’re building a sm... (1,049 words)
- [Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator | Heap](/blog/building-a-retention-strategy-impact-calculator/index.html): If you’re concerned about developing an effective retention strategy, this series is for you. In this and future posts, we’ll walk through the key ways to use data to make sure you’re building a sm... (1,241 words)
- [A Message on the Situation in Ukraine | Heap](/blog/a-message-on-the-situation-in-ukraine/index.html): Heap stands in solidarity with the citizens of Ukraine. We unequivocally support the Ukrainian people, and strongly condemn the actions of the Russian government. (145 words)
- [Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success | Heap](/blog/retention-strategy-part-5-scaled-cs/index.html): If you’re concerned about developing an effective retention strategy, this series is for you. In this and future posts, we’ll walk through the key ways to use data to make sure you’re building a sm... (1,534 words)
- [Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree | Heap](/blog/building-a-retention-strategy-part-2-connecting-activities.html): If you’re concerned about developing an effective retention strategy, this series is for you. In this and future posts, we’ll walk through the key ways to use data to make sure you’re buildin... (1,650 words)
- [Meet AI CoPilot: Heap's Generative AI Analytics Enabler | Heap](/blog/ai-copilot-announcement/index.html): Heap, the leader in product analytics, unveils AI CoPilot's open beta today. This generative AI tool empowers product managers, designers and marketers, with a chat interface, AI-generated chart su... (1,552 words)
- [How we created a New User Email Nurture that lifted our retention rate | Heap](/blog/how-we-created-a-new-user-email-nurture/index.html): In the fast-paced world of SaaS, where we need to immediately set up our new users for success, the significance of a well-crafted New User Email Nurture cannot be overstated. (968 words)
- [What’s Next in Experience Analytics? | Heap](/blog/whats-next-in-experience-analytics/index.html): This blog is also posted on the Contentsquare site. (1,154 words)
- [Heap has joined forces with Contentsquare | Heap](/blog/contentsquare-plus-heap/index.html): At Heap, our vision is to build a better digital world. Our mission is to make it easy to understand and improve digital experiences. Our promise to our customers is to help quickly pinpoint the mo... (686 words)
- [Post list: Engineering | Heap](/blog/engineering/index.html): skip to content (110 words)
- [Product Led Growth - Heap | Heap](/use-case/product-led-growth/index.html): skip to contentHeap helps you nail PLG with your Growth team, and then scale it across the organization, with a suite of tools that tell you exactly how your customers are using your product, and h... (522 words)
- [Product Analytics is Useless. Let's Fix That. | Heap](/blog/product-analytics-is-useless/index.html): This story "Product Analytics is Useless. Let's Fix That." is also available on Medium. (1,381 words)
- [Product Updates | Heap](/blog/product-updates/index.html): skip to contentTo see detailed product updates, visit our community (116 words)

## Listings & Categories

- [Service Offerings | Heap](/professional-services/service-offerings/index.html): skip to contentSetting up your infrastructure, data, and integrations for long-term analytics success. Our dedicated implementation consultants partner with you on your your analytics journey by de... (542 words)
- [Blog | Heap](/blog/index.html): skip to content (110 words)
- [Product Adoption - Heap | Heap](/use-case/product-adoption/index.html): skip to contentEnsure users experience magic as soon as they enter your digital experience. ‎ Heap helps you quickly and easily identify the behaviors that best predict long-term value, and use dat... (283 words)
- [Product Management | Heap](/resource/product-management/index.html): skip to content (46 words)

## About Pages

- [Meet Our Engineers - Heap | Heap](/careers/departments/engineering-product-and-design/team/index.html): skip to contentSmart, fun, talented, thoughtful, and driven — you won’t find a better group of people to work with than our Engineering team! But don’t take our word for it; read on to see what som... (1,144 words)
- [About - Heap | Heap](/about/index.html): skip to contentNow part of Contentsquare. Read more here. (194 words)

## Resources

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